Terms of Service

1. Who we are

“SiftServe” (“we”, “us”, “our”) is a service operated by NextON Consulting FZE, a Free Zone Establishment registered in the United Arab Emirates (licence no. 6004905), with its registered address at BC 5 RAK Business Park, Al Nakheel, P.O. Box 328029, Ras Al Khaimah, UAE.

These Terms of Service (the “Terms”) are an agreement between SiftServe and the person or organisation using the Service (“you”, “your”, the “Customer”).

2. Acceptance

By creating an account, registering a domain, approving content, or otherwise using the Service, you accept these Terms. If you do not agree to them, do not use the Service.

If you use the Service on behalf of a company or other organisation, you confirm that you are authorised to bind that organisation, and “you” means that organisation. Anyone who administers your SiftServe account or approves content for a domain you have registered is treated as authorised to act for you.

The Service is for business use only. You must be at least 18 years old and able to enter into a binding contract to use it.

If you and we sign an order form, pilot agreement, or other written agreement for the Service, that document forms part of these Terms and prevails over them wherever the two conflict.

3. The Service

SiftServe generates and hosts machine-readable representations of your website content for consumption by AI systems, answer engines, and automated agents (the “Service”).

Search engines. The Service does not serve generated versions to search-engine crawlers. Requests from Googlebot, Bingbot, and other search-engine crawlers receive your unmodified site, and generated versions carry a canonical link to the original page URL. What search engines index is what they indexed before.

In outline:

• We crawl the pages you register and compile a company profile and voice guidelines from your own content. Both remain editable by you.
• An AI agent rebuilds each page into an agent-readable version: semantic HTML, extracted facts, FAQs, and structured data. A vision pass captures text and facts contained in images.
• You review each generated version. Nothing is served until you approve it.
• Once approved, our edge software serves the approved version in response to requests we identify as originating from AI agents and crawlers. Requests we do not identify as agent traffic are served your original site.

If our edge software cannot find or serve an approved version for a request, the request is passed to your original site.

The Service includes the application at app.siftserve.com, the edge software deployed for your domain, analytics dashboards, and related features such as content audits and the Investigate tool.

The Service may be offered as an early-access pilot. We may add, change, or retire features. We will give you reasonable advance notice of any change that materially reduces the core functionality described above.

The Service uses third-party large-language-model providers to generate and evaluate content. AI-generated output can be wrong or incomplete despite our verification steps, which is why the Service is designed around your review (clause 5.3) and why clause 9 disclaims outcomes.

This clause describes capability, not outcomes. What third-party AI systems do with the content we serve is outside our control; see clause 9.

4. Your content and the licence you grant us

“Customer Content” means your websites and their content, and the material you provide through the Service: brand guidelines, company profile information, fact-bank entries, review comments, and similar inputs.

You retain all rights in Customer Content. Generated versions of your pages, to the extent they consist of Customer Content, are also yours. We retain the rights described in clause 6 in the formats, templates, schemas, and methods used to produce them.

You grant us a worldwide, non-exclusive, royalty-free licence to crawl, copy, store, process, transform, and create derivative versions of Customer Content, and to host and serve the versions you approve at publicly reachable URLs, in each case solely to provide and secure the Service. Approved versions are hosted publicly by design, so that AI systems can fetch them. This licence ends when the content is deleted under clause 8, except for copies we are required by law to retain.

We do not use Customer Content to train machine-learning models, and we use our model providers under business terms that do not permit them to do so.

We may use aggregated or anonymised usage and performance data that does not identify you, your visitors, or your content to operate, measure, and improve the Service and to publish anonymised findings. Any use of your name, logo, or identifiable results as a reference or case study requires your separate written agreement.

5. Your responsibilities

5.1 Rights in your content. You warrant that you own or are licensed to use the Customer Content, including any information about identified people it contains (for example, named experts or attributed testimonials), and that our processing of it as described in these Terms and the Privacy Policy does not violate any law or third-party right.

5.2 Domains. You will only register domains that you control or are authorised to act for, and you authorise the DNS, edge, or CDN configuration needed to deploy the Service for those domains.

5.3 Review and approval. Generated versions are drafts until you approve them, and only approved versions are served. You are responsible for reviewing generated content before approval and for the accuracy and lawfulness of every version you approve. Approval is your confirmation that a version may be published.

5.4 Accounts. You will provide accurate account information, keep your credentials confidential, and tell us promptly if you believe your account has been compromised. You are responsible for activity under your account.

5.5 Credentials and integrations you connect. If you connect your own accounts or credentials (for example, a Cloudflare API token, object-storage credentials, or a backlink-provider API key), you confirm that you are entitled to use them, and you authorise us to use them solely to operate the integration you configured. We store them encrypted and do not display them back in full. Your relationships with those providers, including their fees and terms, remain your own. You can delete a stored credential at any time in the application.

5.6 Acceptable use. You will not use the Service to: publish content that is unlawful, deceptive, defamatory, or infringing; misrepresent the origin or operator of a website; deploy the Service on a domain you do not control or lack authority over; probe, disrupt, or overload the Service; attempt to access other customers’ data; resell the Service without our written agreement; build a competing product from our non-public interfaces or output; or violate applicable law, including export-control and sanctions law.

6. Intellectual property

We retain all rights, title, and interest in the Service, including the platform, software, edge software, prompts and pipelines, audit and scoring methodology, formats, templates, schemas, documentation, and all improvements to them, and in the SiftServe name, logo, and marks. Nothing in these Terms transfers any of these rights to you.

During the term you receive a limited, non-exclusive, non-transferable right to use the Service in accordance with these Terms. You may not copy, modify, reverse-engineer, or create derivative works of the Service except as permitted by law that cannot be excluded.

If you give us feedback about the Service, we may use it without restriction or obligation to you.

Neither party receives rights in the other’s property except as stated in these Terms.

7. Fees, invoicing, and taxes

Fees, if any, are set out in your order form or pilot agreement, or on our pricing page. Where no fees are stated, the Service is provided free of charge. We will give you at least 30 days’ written notice before introducing or changing fees, and you will not be charged retroactively.

Where fees apply, we will invoice you as stated in your order form and you will pay each invoice within 30 days of its date, in the currency stated, unless the order form says otherwise. If an undisputed amount is more than 14 days overdue after we have notified you, we may suspend the Service under clause 8.4 until it is paid.

Fees exclude taxes. Where United Arab Emirates value added tax applies to a supply under these Terms, it will be charged in addition at the prevailing rate and shown separately on the invoice, together with the tax registration details required by UAE law. If you are outside the UAE, you are responsible for any VAT, GST, sales, use, withholding, or similar taxes that apply in your jurisdiction; if law requires you to withhold any amount, you will increase the payment so that we receive the full invoiced amount.

8. Term, suspension, and termination

8.1 Term. These Terms apply from the moment you accept them until the agreement is terminated. An order form may state a fixed term, in which case it governs renewal.

8.2 Termination for convenience. You may stop at any time by deleting your domains in the application and asking us to close your account. We may terminate on 30 days’ written notice, including if we discontinue the Service. If we terminate for convenience, we will refund any prepaid fees for the period after the termination date on a pro-rata basis.

8.3 Termination for cause. Either party may terminate on written notice if the other materially breaches these Terms and does not cure the breach within 14 days of being notified, or immediately if the breach cannot be cured or the other party becomes insolvent.

8.4 Suspension. We may suspend all or part of the Service, with notice, where we reasonably believe that your account is compromised, that you are in breach of clause 5, that suspension is required by law, that continued operation poses a risk to the Service or other customers, or that undisputed fees are overdue under clause 7. We will limit any suspension to what is necessary, tell you why unless the law prevents it, and restore the Service promptly once the issue is resolved.

8.5 Effect of termination. On termination, or on deletion of a domain, we stop serving generated versions for the affected domain, and your right to use the Service for it ends. Because requests we do not identify as agent traffic are served your original site throughout, removing the Service returns your domain to its previous state. Fees for the period before termination remain payable; where we terminate for convenience, prepaid fees are refunded as described in clause 8.2.

8.6 Export window and deletion. For 30 days after termination you may export your Customer Content, including approved generated versions, in a machine-readable format through the application or by writing to us at the address in clause 18. You may also export at any time during the term. After that window we delete the associated Customer Content, including generated versions and publicly hosted copies, subject to the retention periods in the Privacy Policy and to law requiring retention. Job history is retained for audit purposes with its link to the deleted domain removed.

8.7 Survival. Clauses 4 (to the extent of retained copies), 5.1, 6, 9, 10, 11, 12, 13, 14, 16, 17, and 18 survive termination, together with any other clause that by its nature should.

9. Disclaimers

9.1 Third-party AI systems. We do not control, and do not warrant, how third-party AI systems, answer engines, search engines, crawlers, or agents ingest, index, rank, retrieve, cite, summarise, attribute, or represent your content, or whether they do so at all. Those systems are operated by others, change without notice, and may ignore or misrepresent content regardless of how well it is structured. We make no promise as to crawl frequency, inclusion in any index or model, citation rates, share of voice, search rankings, referral traffic, conversions, revenue, or any other outcome.

9.2 AI-generated output. The Service uses large-language-model providers to generate and evaluate content. Their output can be inaccurate, incomplete, or out of date despite our verification steps, which is why nothing is published without your approval. The Service is not a source of legal, medical, financial, or other professional advice.

9.3 Statements about results. Figures on our website and in our materials about expected effects, including any stated citation or referral uplift, are hypotheses under test or measurements of specific pages on specific dates. They are not commitments, and your results will vary.

9.4 Classification and platform policies. We identify agent and crawler traffic using heuristics such as user-agent strings and published crawler lists, and classification is not perfect. Search engines and AI platforms change their policies and crawler behaviour without notice. You remain responsible for your own compliance with the policies of the platforms you rely on.

9.5 Third-party services. The Service depends on third-party platforms, including hosting providers, edge and CDN networks, and the model providers listed in the Privacy Policy. We are not responsible for their acts, omissions, or outages, but we will make reasonable efforts to work around them.

9.6 General. We warrant that we will provide the Service with reasonable skill and care. Otherwise, to the fullest extent permitted by law, the Service is provided “as is” and “as available”, without warranties of merchantability, fitness for a particular purpose, or non-infringement, and without any warranty that it will be uninterrupted or error-free.

10. Limitation of liability

10.1 Neither party is liable for indirect, incidental, special, consequential, or punitive loss, or for loss of profits, revenue, business, goodwill, traffic, rankings, citations, or data, however arising, even if advised of the possibility.

10.2 Each party’s total aggregate liability arising out of or relating to these Terms, whether in contract, tort, or otherwise, is limited to the greater of (a) the total fees you paid us for the Service in the 12 months immediately before the event giving rise to the claim and (b) USD 5,000.

10.3 These limits do not apply to your payment obligations under clause 7, your breach of clause 5.1 or 5.6, your obligations under clause 11, either party’s breach of clause 12, or any liability that cannot be limited by law, including liability for fraud, gross negligence, or wilful misconduct.

11. Indemnity

You will defend, indemnify, and hold us harmless, together with our personnel, successors, and permitted assigns, from and against any third-party claim, and the resulting losses, damages, and costs (including reasonable legal fees), arising from Customer Content (including any version you approved), from your breach of clause 5, or from your use of the Service in violation of law. We will notify you promptly of any such claim, allow you to control its defence and settlement (provided that no settlement admits fault or imposes obligations on us without our written consent), and cooperate at your expense.

12. Confidentiality

“Confidential Information” means non-public information disclosed by one party to the other under these Terms that is marked confidential or would reasonably be understood to be confidential. It includes our non-public pricing, roadmaps, and methodology details, and your unpublished content, analytics, and account data. Approved generated versions are public by design and are not Confidential Information.

Each party will protect the other’s Confidential Information with at least the care it uses for its own, and no less than reasonable care; use it only to perform under these Terms; and disclose it only to personnel, advisers, and subcontractors who need to know it and are bound by comparable obligations.

These obligations do not apply to information that is or becomes public through no fault of the receiving party, was already known to it, was independently developed, or was lawfully received from a third party. Disclosure required by law or court order is permitted, with prior notice to the other party where lawful.

These obligations last for the term and for three years after it ends, and for trade secrets for as long as they remain trade secrets.

13. Data protection

Our Privacy Policy explains what personal data we collect and how we use it, and forms part of these Terms. Where we process personal data on your behalf, in particular visitor telemetry from your domain and personal data contained in your website content, the Data Processing Addendum in Schedule 1 applies. For that data you are the controller and we are the processor.

14. Assignment and subcontracting

We may assign, novate, or transfer these Terms, and all rights and obligations under them, to an affiliate, successor entity, or acquirer of the SiftServe business, without your consent. You consent in advance to any such assignment, novation, or transfer, and agree that no further consent or signature is required for it to take effect. We will notify you within 30 days after any such transfer, by email to your account administrators or in the application, and will reflect it by updating clause 1 of these Terms.

You may not assign these Terms, or any rights or obligations under them, without our prior written consent. Any attempted assignment in breach of this clause is void.

These Terms bind and benefit each party’s successors and permitted assigns. We may use subcontractors and subprocessors to perform the Service and remain responsible for their performance.

15. Changes to these Terms

We may update these Terms. We will post the new version at siftserve.com/terms and update the date at the top. For material changes, we will notify your account administrators by email or in the application at least 30 days before the change takes effect; changes required by law or to address a security risk may take effect sooner. Continued use after the effective date constitutes acceptance. If you object to a change, you may terminate under clause 8.2 before it takes effect.

16. Governing law and jurisdiction

These Terms are governed by the federal laws of the United Arab Emirates as applied in the Emirate of Ras Al Khaimah. The courts of Ras Al Khaimah, United Arab Emirates, have exclusive jurisdiction over any dispute arising out of or relating to these Terms. Either party may nonetheless seek injunctive or similar relief in any competent court to protect its intellectual property or Confidential Information. The United Nations Convention on Contracts for the International Sale of Goods does not apply. This clause is without prejudice to mandatory data-protection rights that apply to you regardless of choice of law.

17. General

These Terms, the Privacy Policy, Schedule 1, and any order form or pilot agreement are the entire agreement between the parties about the Service and supersede prior discussions. If a provision is unenforceable, the remainder stands. A failure to enforce a provision is not a waiver of it. Neither party is liable for failure to perform caused by events beyond its reasonable control, other than payment obligations. The parties are independent contractors, and there are no third-party beneficiaries. Each party will comply with applicable export-control and sanctions law in performing these Terms. These Terms are written in English, and the English text prevails over any translation. Headings are for convenience only.

18. Contact and notices

Notices to us must be in writing, by email to info@siftserve.com or by post to:

SiftServe
NextON Consulting FZE
BC 5 RAK Business Park, Al Nakheel
P.O. Box 328029
Ras Al Khaimah, United Arab Emirates

Notices to you will be sent by email to your account administrators’ addresses or shown in the application. An email notice is treated as received on the next business day in the UAE after it is sent. Formal legal notices must be sent by post to the address above, with a copy by email.

Questions about these Terms: info@siftserve.com.

Schedule 1: Data Processing Addendum

This Data Processing Addendum (the “DPA”) applies where SiftServe processes personal data on your behalf, in particular visitor telemetry from your domain and personal data contained in your website content, and where data-protection law (including the GDPR or UK GDPR) applies to that processing. For this data, you are the controller and SiftServe is the processor. Capitalised terms have the meaning given in the Terms.

S1.1 Subject matter and instructions. We process this data only to provide the Service and only on your documented instructions, which the Terms constitute. The categories of data, data subjects, and processing operations are those described in Sections 3.3 and 5 of the Privacy Policy. We will inform you if we believe an instruction violates data-protection law.

S1.2 Confidentiality and security. Persons we authorise to process the data are bound by confidentiality. We apply the technical and organisational measures described in Section 9 of the Privacy Policy, including encryption in transit, encrypted credential storage, private-network databases, and access controls. Our edge software is designed not to collect visitor IP addresses and not to set cookies.

S1.3 Subprocessors. You authorise the subprocessors listed in Section 6 of the Privacy Policy. We will give you at least 30 days’ notice before adding or replacing a subprocessor, by updating that list and notifying your account administrators. If you object on reasonable data-protection grounds and we cannot accommodate you, you may terminate the affected part of the Service.

S1.4 Assistance. Taking into account the nature of the processing, we will assist you with reasonable measures to respond to data-subject requests concerning data we process on your behalf, and with your obligations regarding security, breach notification, and data-protection impact assessments.

S1.5 Breach notice. We will notify you without undue delay after becoming aware of a personal-data breach affecting data processed on your behalf, and will provide the information reasonably needed for your own notification obligations.

S1.6 International transfers. Where the processing involves a transfer of EEA, UK, or Swiss personal data to a country without an adequacy decision, the parties incorporate the European Commission’s Standard Contractual Clauses (Module 2, controller to processor), supplemented by the UK International Data Transfer Addendum where applicable. Where a regional deployment is offered and selected, the data is hosted in that region.

S1.7 Deletion and return. On termination, or earlier on your request, we will delete or return the personal data processed on your behalf within 30 days, subject to the retention periods in Section 8 of the Privacy Policy and to law requiring retention. Visitor telemetry is in any case deleted two years after collection.

S1.8 Audit. On written request no more than once per year, we will provide the information reasonably necessary to demonstrate compliance with this DPA, which may take the form of documentation, security summaries, or third-party attestations when available.