The people building SiftServe and the people advising them. Everyone here is named, with what they built before. For what the product is and how it works, see About.
Rafi is an engineering leader turned founder with 17+ years architecting large-scale data and AI systems: machine learning, personalization, and data-platform engineering, and has run AI and data products end to end.
He builds SiftServe and writes every post on the blog, including the ones that describe its scoring methodology; the author of those posts built the thing they describe. Off the clock: electronics, single-board computers, and two children.
Naim is the founder and CEO of NextON Consulting FZE, a UAE-based data and research firm. He has spent his career in online research: earlier work with uSamp, Springboard Research, and Greenfield Online, then building a data and research practice serving clients across 35+ countries.
Based in Dubai, he leads business development, client relations, and operations there. He holds an honours degree in Statistics and an MBA in Marketing with a minor in IT.
Kshitij has built products across several domains for ten years. He works at two altitudes at once: the multi-year view (modernization programs, ecosystem positioning, regulatory readiness) and the day-to-day one (trade-off calls, performance metrics, operational observability).
He makes technical detail legible to executives and keeps customer needs at the center of every prioritization call. At SiftServe he advises on go-to-market strategy and the product roadmap.
Udit advises SiftServe on security. He is a CISO with 16+ years building and running cybersecurity programs: risk management, governance and compliance, M&A security due diligence, security awareness and culture, budgets, board reporting, and business continuity.
He has led cross-functional teams designing and running secure, cost-efficient cloud SaaS products, and has built KPI-driven security programs (SOC, vulnerability management, DevSecOps) that earned Delivery Excellence awards. He aligns security and privacy work with long-term business strategy and with ISO 42001, ISO 27001, SOC 2, GDPR, NIST 800-53, the NIST Cybersecurity Framework, and PCI DSS.
Questions, pilots, or press: info@siftserve.com